单纯的加工厂已经不再顺应时代的需求，除非有足够的订单量，否则，产品滞销，基本的成本都不能保障，只能在行业淡旺季中寻求安慰，此种情况在服装厂更为明显。
Simple plant no longer meet the requirements of the times, unless there is enough orders, otherwise, the product is slow-moving, the basic cost can not be guaranteed, only to seek comfort in the industry in this season, the situation is more obvious in the garment factory.
企业现状
Enterprise status
☑ 产地：河北唐山
Origin: Hebei Tangshan
☑ 行业：职业装加工厂
Industry: occupation factory fitted
☑ 背景：
Background:
背景1.从事多年牛仔工装的生产，因为利润极低，关门整改，计划转为时尚化经营。
Background 1. engaged in the production of cowboy tooling for many years, because of the low profit, closing the rectification, the plan turned into fashion management.
背景2.计划在一些大品牌旁边开门店，宣传产品的同时，对外拓展销售业务。
Background 2. plans to open stores next to some big brands, publicity products at the same time, the expansion of external sales business.
智华高手
Wise master
回合：确定产品定位。
The first round: determine product positioning.

招式：产品定位是进入市场的关键，尤其是在产品同质化的今天。在各个地区设立形象店，入驻销售团队，打造产品标杆，加工特定的职业装，做出口碑，而不是单单针对部分企业。
Moves: product positioning is the key to enter the market, especially in the homogenization of products today. Set up image stores in all regions, enter the sales team, build product benchmarking, process specific job attire, make word of mouth, not only for some enterprises.
行业是市场的产物，唯有市场需求决定行业的当下规划以及未来发展。
Industry is the product of the market, only the market demand determines the current planning and future development of the industry.
对企业做出任何一项决策，只需要考虑市场，考虑这个社会。
To make any decision for an enterprise, we only need to consider the market and consider the society.
第二回合：加重销售的关注度。
The second round: pay more attention to sales.
招式：进入某一个陌生的市场，在形象店只有必须依靠销售团队的力量打开市场，而不是锁定在某一个单独的特定领域。
Move: enter an unfamiliar market, in the image shop only have to rely on the strength of the sales team to open the market, rather than locked in a single specific field.
企业高手
Enterprise master
接招1.老板御驾亲征，成立家形象店，并作为名销售员拜访客户，签订订单，成为榜样，筹备团队成功后，开始按照《卓越密码初级班》讲到的孵化，开始战略部署。
Take the 1. boss expedition established the first store, and, as the first salesperson visiting customers, the signing of the order, as an example, after the success of the preparatory team, started in accordance with the "outstanding junior class" as the password to hatch, strategic deployment.
接招2.依然生产职业装，但融入时尚的概念，扩大了产品的覆盖区域，销售额自然增长。
Take 2. production still occupation, but with the concept of fashion, to expand the coverage of products, sales of natural growth.
总结
summary
方向是企业经营的重点，方向无误，接下来只是细微调节的问题，一旦定位错乱，不管方法如何精准，依然会南辕北辙。
The direction is the focus of the business, the direction is correct, then just fine adjustment problems, once the location of confusion, no matter how to accurate, still will be different.

以上文章来源于济南职业装http://www.sdzzfs.com/